Influence of packaging on consumer buying behaviour

How Packaging Influences Consumer Behavior

It could be anything. Purchase decision induced positive and negative emotions, satisfaction or guilt. Color plays an important role in the marketing of a product.

Packaging plays a vital role in attracting consumers towards any product. The appreciation of packaging in affluent societies such as in the United Siaies of America and Europe much higher than those of poor Nations such as Africa countries.

An attractive package, as evidenced by the statistics above, is also more likely to get noticed on social media. Attributes may be wealth, economy, excitement, calm, strength, reliability, creativity and more. This makes it versatile — it can be displayed on a peg board hook, shelves or anywhere else with ease.

These and other symbols become a shorthand for the brand attributes behind the symbol. The pain or problem may be physical, such as health issue, or emotional, such as wanting prettier hair or better skin.

How does product packaging influence consumer behavior?

Fifty-two percent of online consumers say they would shop again from a business if it included premium packaging. Understanding the nuances of just how packaging affects sales and the effects of packaging on consumer buying behavior is an important concept not just for marketers, but for retailers, inventors, entrepreneurs and others who develop and sell specific goods.

Before you develop packaging concepts for your product, sit down and write out the brand attributes your product must convey to the market. Think of Fiji water, a bottled water packaged in a square bottle. Attractive cartons or containers may be used on their own as decorative items.

Many toys are packaged behind a clear plastic window for a similar reason. With so much of competition, product packaging seems to be among the best marketing tool to directly communicate and influence customers.

Whether the packaging also serves as part of the product or storage for the product. According to reports by the University of Miami and California Institute of Technology, packaging has been proven as a crucial factor in decision making.

An as such making packaging as one of the numerous marketing tools that are seen as a powerful instrument. The prior of the marketing concept is the consumers. Display Considerations In addition to sales considerations, packaging must also be developed that fits easily into containers for shipping, as well as available shelf space.

To solve a problem. All of this together influence how the final decision is made. However, the ownership of the company was merged by two Paunlies George Paterson, originally from England, and George Zochuis from Greece hence, paterson and Zochonis Pz.

Same day turnaround is available on some projects. People buy products based on their best estimate of how well a product will meet either need. Fortunately, there are packaging companies who specialize in great designs that help sell products while maintaining brand integrity and meeting all other requirements.

Imagine a child asking for a brightly packed Barbie.Based on the problem discoursed, it is the major objective of this study to determine the influence of packaging on consumer’s purchase behaviour with special reference to Paterson Zochonis industries.

In an attempt to actualize the broad objective, the following sub-objective evolved. 1. So, by understanding what factors influence the buying behavior and what packaging elements are most important help companies making the right decisions about packaging their products.

This research will identify the relationship between consumer buying process as the main variable of the study. Some consumers go for the routine brand; some go for extensive research and a big chunk of them go for impulse buying. On-spot decision making about choosing among alternatives is influenced by product perceptions (through the packaging design), knowledge about a brand, and attitude towards brands, the consumer personality, lifestyle, culture and other factors.

How Product Packaging Affects Buying Decisions [Infographic]

In this article, we will show some outstanding examples of inventive packaging patterns and explain how to utilize consumer behavior in a marketing strategy. Consumer behavior is the set of factors deciding on the purchase decision.

Smart packaging helps its targeted consumers feel an emotional attachment to a brand.

Real-World Education for Modern Marketers

One-third of consumer decision-making is based on packaging, according to research cited by The Paper Worker in the following infographic. The infographic provides a look at the various elements of product packaging and how they influence consumers.

Based on the problem discoursed, it is the major objective of this study to determine the influence of packaging on consumer’s purchase behaviour with special reference to Paterson Zochonis industries.

In an attempt to actualize the broad objective, the following sub-objective evolved. 1.

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Influence of packaging on consumer buying behaviour
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